Free Ebook Good Is the New Cool: Market Like You Give a Damn, by Afdhel Aziz
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Good Is the New Cool: Market Like You Give a Damn, by Afdhel Aziz
Free Ebook Good Is the New Cool: Market Like You Give a Damn, by Afdhel Aziz
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Review
"Every business, brand, and individual involved in the business of brands should sit up and take note." —Paul Woolmington, CEO, Canvas Worldwide“Good Is the New Cool ’s intersection of the three c’s (culture, commerce, and conscience) is the winning formula for marketers who understand they are no longer selling to people, but now must engage with them.” —Carol Cone, CEO, Purpose Collaborative“The beautiful thing is that a purpose-driven existence doesn’t have to happen outside of your day job. Good Is the New Cool offers a clear and inspirational formula for individuals and brands to bring happiness and meaning into their everyday lives.” —TAUNA DEAN, Head of Social Purpose, adidas America“Good Is the New Cool has defined inspiring and timeless principles that will benefit your business, whether big or small—find your purpose, build a community, tell your stories, and be real.” —JOE DAWSON, Director, Global Cultural Marketing & Social Impact, Sonos“Bobby and Afdhel shine a light on the global changemakers using their creative influence for good, and illustrate how bold action can both push culture forward and lead to impactful and lasting social change.” —MICHAELLA SOLAR-MARCH, Global Director of Member Events & Programming, Soho House
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About the Author
Afdhel Aziz is currently Founder and Chief Creative Officer of Conspiracy of Love, a think-tank and idea incubator that helps Fortune 500 brands harness the power of technology, culture and social good. He is a brand marketer and strategist with two decades of experienced, who has worked for blue-chip companies, such as Absolut Vodka, Nokia, Heineken, and Procter and Gamble. He is an expert on how to deliver cutting-edge campaigns, content, and experiences that drive pop culture, working with artists, such as Lady Gaga, Swedish House Mafia, and Kanye West. His award-winning work has been featured in the New York Times, Vice, Fast Company, The Guardian, Forbes, Mashable, and more. Bobby Jones has developed award-winning campaigns and strategies for Ford, Moet Hennessy, Adidas, and others. He currently serves as Peace First’s Chief Marketing and Communications Officer, Jones is responsible for leading all marketing and communications efforts to help achieve Peace First’s vision to create a new social norm where millions of young people are prepared, empowered, and committed to solving the world’s biggest challenges with courage and compassion.
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Product details
Hardcover: 304 pages
Publisher: Regan Arts. (October 25, 2016)
Language: English
ISBN-10: 1682450465
ISBN-13: 978-1682450468
Product Dimensions:
5.5 x 1 x 8.2 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
14 customer reviews
Amazon Best Sellers Rank:
#170,495 in Books (See Top 100 in Books)
I knew Afdhel from his previous life as a marketer at places like Heineken and Absolut. I knew he was writing and had done some thoughtful poetry but when I heard about this book, I wanted to get it just based on the title. We need more good in the world and yes, "Good Is The New Cool" !. I read some positive reviews and waited for it to arrive. It was a quick read and I am happy that I did. It was hard to put down. I always enjoy books that allow some insight that makes me think further and this book was filled with it. I am buying a few copies to give to my staff. Look forward to future books too.
Excellent book! I've learned a lot from reading it. It makes a clear case for why it makes great business sense to execute marketing strategies that make the world a better place - connect with people as citizens and not just as consumers, participate in society in a meaningful and valuable way. There is certainly a feeling in the industry that the world has shifted. People crave authenticity, they want to see the corporate sector take action and help solve problems. The book shows how to do this - make a positive impact AND grow the bottom line - which I believe is the best of both worlds. Thanks to the authors for this inspiring and practical book!
Afdhel Aziz knows markets, marketing, business and the white space created by purpose. He has created some of the most noteworthy partnerships for some of the most successful brands. You won't learn what he is teaching in business school but his insights are more original and actionable than any you will learn in the class room.
Reading this book gave me hope for capitalism. It puts the power squarely into the hands of business people and marketers, where they previously may have felt powerless to have their actions go beyond mere consumption. There is a way to sell, market, create, AND do good. But, not only is there a way to do so, it's the very best way to appeal to this particular Millennial consumer who really wants to do both. Good Is the New Cool is a guidebook for coolness, which a brand's Holy Grail. More importantly, it's a pathway for people to get the goods and services they need, while allowing their brand choices to go farther than just the cash register. Solutions! Go figure.
This book is a clear-headed guide for brands, entrepreneurs, and non-profits to ensure their relevance & thrive in our new era -- a time in which cynicism towards traditional marketing methods and concerns about transparency prevail. As our society moves towards an operating model emphasizing the creation & delivery of services from the private sector, this book is valuable resource for creating connections & cultural currency with consumers. A must read for anyone in business or the culture industries.
Good is the new Cool is a feel-good, optimistic reminder of how many decent, smart, dedicated individuals and businesses are doing great things for great causes and making a difference. Loved it.
Really enjoyed reading this book. It gives you some very practical ways to make a difference as a marketer without having to change your job. Inspiring stories to make sense of some of the concepts presented in the book.
This book read like a concentrated MBA in Conscious Capitalism. There's case after case showing how we can market better, be better, and do better for ourselves, our brands, our communities, and our world. Onward!
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