Saturday, November 19, 2016

Free PDF Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure

Free PDF Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure

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Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure

Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure


Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure


Free PDF Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure

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Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure

“There are three rules for running a business; fortunately, we don’t know any of them.”


In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul’s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman’s Own became a major player in the food business. The company’s profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic “Odd Couple” style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company’s profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.

  • Sales Rank: #1230420 in eBooks
  • Published on: 2003-11-04
  • Released on: 2003-11-04
  • Format: Kindle eBook

From Publishers Weekly
One of the most unusual philanthropic enterprises of the 20th century almost never happened: Newman's Own was the name intended for a restaurant the movie star wanted to open near his home in Westport, Conn. But the idea never went anywhere, freeing up Newman to start a business in the early 1980s with his friend Hotchner, a bestselling author (Papa Hemingway), selling a salad dressing made from Newman's personal recipe. The rest is history. As this breezy memoir recalls, the two broke every rule for launching a new food business, ignoring the failure rate for celebrity-themed products, demanding all-natural ingredients and bypassing nearly every aspect of market research (although they did hold one taste test at the home of local caterer Martha Stewart). Despite all this, they managed to pull in nearly $1 million in profits their first year, all earmarked for charity, and have since launched many more products and donated nearly $140 million. This part of the story doesn't really have a lot of meat to it, but it is an entertaining string of anecdotes, song parodies and wacky customer letters. The book's second half becomes more somber as it shifts focus to the Hole in the Wall Gang, the organization they created to build and run camps for children with serious illnesses. The origins of each of the eight camps are recounted in detail, along with letters from some of the campers. A slew of appendixes, including several recipes utilizing Newman's Own products, rounds out the text.
Copyright 2003 Reed Business Information, Inc.

From Booklist
Movie actor Newman and his writer friend Hotchner broke all the business rules to become significant players in the food industry--and used their profits to open summer camps for critically ill children. They started selling Newman's "home brew" salad dressing in 1982 as a joke, but in the following 20 years they gained national recognition with an expanded product line, allowing them to give away $150 million. Their Hole in the Wall Gang camps (named after the outlaw band led by Butch Cassidy and the Sundance Kid, immortalized on film by Newman and Robert Redford), which serve children with life-threatening diseases, became very successful. Noted for strict attention to the quality of staff and operations, the camps have been replicated in several states and in other countries, too. This is a witty and inspiring tale, not coincidentally also excellent public relations for the authors, their food products, and their fund-raising efforts for the children's camps. Mary Whaley
Copyright © American Library Association. All rights reserved

From the Inside Flap
"There are three rules for running a business; fortunately, we don't know any of them."


In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman's Own became a major player in the food business. The company's profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses.

In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic "Odd Couple" style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company's profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps.

With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.

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Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure PDF

Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure PDF

Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure PDF
Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure PDF

Friday, November 11, 2016

Get Free Ebook Cyberspies: The Secret History of Surveillance, Hacking, and Digital EspionageBy Gordon Corera

Get Free Ebook Cyberspies: The Secret History of Surveillance, Hacking, and Digital EspionageBy Gordon Corera

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Cyberspies: The Secret History of Surveillance, Hacking, and Digital EspionageBy Gordon Corera

Cyberspies: The Secret History of Surveillance, Hacking, and Digital EspionageBy Gordon Corera


Cyberspies: The Secret History of Surveillance, Hacking, and Digital EspionageBy Gordon Corera


Get Free Ebook Cyberspies: The Secret History of Surveillance, Hacking, and Digital EspionageBy Gordon Corera

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Cyberspies: The Secret History of Surveillance, Hacking, and Digital EspionageBy Gordon Corera

The previously untold―and previously highly classified―story of the conflux of espionage and technology, with a compelling narrative rich with astonishing revelations taking readers from World War II to the internet age.

As the digital era become increasingly pervasive, the intertwining forces of computers and espionage are reshaping the entire world; what was once the preserve of a few intelligence agencies now affects us all.

Corera’s compelling narrative takes us from the Second World War through the Cold War and the birth of the internet to the present era of hackers and surveillance. The book is rich with historical detail and characters, as well as astonishing revelations about espionage carried out in recent times by the UK, US, and China. Using unique access to the National Security Agency, GCHQ, Chinese officials, and senior executives from some of the most powerful global technology companies, Gordon Corera has gathered compelling stories from heads of state, hackers and spies of all stripes.

Cyberspies is a ground-breaking exploration of the new space in which the worlds of espionage, diplomacy, international business, science, and technology collide.

  • Sales Rank: #348300 in Books
  • Published on: 2016-07-05
  • Released on: 2016-07-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.50" w x 6.40" l, .0 pounds
  • Binding: Hardcover
  • 448 pages

Review
“An engrossing history of the dark side of the information revolution. Corera casts his net widely and makes it clear that America is the leader in the battle, as well as the most vulnerable. A convincing argument that the most secure way to communicate is via snail mail.”
- Kirkus Reviews

“A sweeping history of spying, surveillance and subversion in the digital world. Exhaustively reported and thoroughly annotated.”
- Paste

“Dense and comprehensive history of electronic and computer espionage includes many hitherto secret tales from the world of communication intelligence.”
- Publishers Weekly

“Riveting. Making use of excellent sources, Corera has produced a highly relevant read that addresses the key debate in intelligence gathering―the balance between privacy and security.”
- The Sunday Times (London)

“Corera’s illuminating summary of cyberespionage’s development and potential effects on modern statecraft, war, commerce, and everyday liberties will appeal to all readers interested in those topics.”
- Library Journal

“An exhaustive account by the BBC's security correspondent.”
- Providence Journal

“If you are looking for a clear and comprehensive guide to how communications have been intercepted, from cable-cutting in the First World War to bulk data collection exposed by Ed Snowden, this is it.”
- The Guardian

“A century-spanning history of cyberespionage and the tools that have made it possible. Touching on the NSA, encryption, Chinese censorship, and the emergence of sophisticated hackers, the book will pique readers interested in the geopolitical ramifications of surveillance and the complex relationship between security and privacy in our post-9/11, post-Snowden world.”
- Booklist

“There are many stories densely packed throughout Cyberspies. The book successfully zig zags through different countries, laws, and politics while maintaining its central theme.”
- PopMatters

“What good timing for this book. Gordon Corera’s book takes us through the labyrinth of cyber-espionage. It concerns a psychosis of control, whereby the digitization of spying infests every cranny of our lives.”
- The Observer (London)

About the Author
Gordon Corera is a Security Correspondent for BBC News. He has presented major documentaries for the BBC on cybersecurity, including Crypto Wars and Under Attack: Espionage, Sabotage, Subversin and Warfare in the Cyber Age. He is the author of The Art of Betrayal. He lives in London.

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Cyberspies: The Secret History of Surveillance, Hacking, and Digital EspionageBy Gordon Corera PDF

Cyberspies: The Secret History of Surveillance, Hacking, and Digital EspionageBy Gordon Corera PDF
Cyberspies: The Secret History of Surveillance, Hacking, and Digital EspionageBy Gordon Corera PDF

Thursday, November 10, 2016

Download Ebook Camera buildingBy Rayment Kirby

Download Ebook Camera buildingBy Rayment Kirby

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Camera buildingBy Rayment Kirby

Camera buildingBy Rayment Kirby


Camera buildingBy Rayment Kirby


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Camera buildingBy Rayment Kirby

How to design and build traditional medium/large format cameras working in wood, brass and other materials. The book is filled with drawings ,diagrams and advice for those working at different skill levels to build a range of both straight forward and specialized cameras.

  • Sales Rank: #1541858 in Books
  • Published on: 2015
  • Binding: Paperback
  • 80 pages

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